Magazine Terminology
Caption: Description of an image.
Drop Capitals: Really big latter. which start off an article.
Copy: The main text.
Banner: Text which stands out because its on a coloured background.
Strap Line: Memorable phrase that is recognisable to a brand.
Anchorage Text: The way in which a text helps to pin down the meaning of a picture and vice versa.
Headline: Main story in the magazine.
Buzz words: "wow", "Exclusive", "Free" are all examples of this.
Lead: The introductory paragraph of an article usually written in bold or capitals.
Pugs: Placed at the top left and right hand corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.
House Style: A magazine is distinctive design that distinguishes it from its competitors.
Masthead: Name of the magazine.
Puffs: Colourful boxes promoting features inside the magazine.
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